NPD March U.S. video game sales up 6%

SAN FRANCISCO, April 19 morning news, according to foreign media reports, market research firm NPD data released last week showed that U.S. video game sales in March rose 6% to 15.2 million.

U.S. video game hardware and peripherals market in 2009 the poor performance of the first two months of this year there have been double-digit decline year on year. In March, the main benefit of this market, the new Nintendo game system, the new "Pokemon" games, and Sony's "God of War 3" strong sell.

data, in March U.S. video game software sales increased 10% to 875.3 million U.S. dollars, far higher than analysts expected. "God of War 3" has sold more than 1 million copies, while the two Nintendo "Pokemon" series of games, and Square Enix's "Final Fantasy 14" also get hot. EA's "Battlefield: Treason company 2" sales this month as well.

Electronic Entertainment Design and Research Center analyst Jiese? Divnic (Jesse Divnich) pointed out that the industry had expected in March U.S. video game software sales grew about 3%. March's data better than expected mainly due to the variety of Nintendo games sell well.

data, in March U.S. video game hardware sales fell 4 percent, to 440.5 million U.S. dollars. This was partly due to console prices down. Nintendo Wii sales of 557,500 units that month, DS sales of 700,800 units, better than its competitors. Microsoft's Xbox 360 sold 338,400 units the month, Sony sold 313,900 PS3 units that month. Nintendo of America president Ruijie? Fu Aimi (Reggie Fils-Aime) that in the past few months to ease the phenomenon of Wii shortage, which contributed to the sales.

addition data, in March U.S. sales of video game peripherals up 11% to 206.8 million U.S. dollars. The first quarter of this year, the U.S. video games sales fell 7%.

last Thursday, Activision Blizzard raised its first quarter revenue and profit forecast, saying the company's two global market game "World of Warcraft" and "Call of Duty: Modern War 2 "strong demand. NPD analyst Anita? Frasure (Anita Frazier) said, "Call of Duty: Modern Warfare 2" is already the second largest in U.S. history sold the game, second only to "Wii Play". (Viking)

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