iSuppli ZTE mobile phones among the world's five

■ reporter Song Xiaoming

domestic mobile phone brand in the international community finally proud of. 8, the foreign well-known market research firm iSuppli reported that, in the Chinese telecom equipment giant ZTE and handset manufacturers to replace the fourth quarter of last year, Motorola as the world's fifth-largest mobile phone maker, is also among the world's top five domestic mobile phone for the first time. ZTE is to achieve the transformation by means of smart phones and leapfrog development.

more flowering, ZTE among the first-line supplier

foreign well-known market research company iSuppli reported that, in the domestic telecommunications giant ZTE replaced in the fourth quarter as the world's fifth-largest mobile phone Motorola manufacturers, this is the first among the world's top five domestic mobile phone.

data show that ZTE handset shipments for the fourth quarter of last year, 13.4 million, up 4% global market share, ranking up two, as the world's fifth-largest mobile phone maker. The top four were Nokia, Samsung, LG and Sony Ericsson.

ZTE's breakthrough in end products at home and abroad thanks to a comprehensive two-line break. April 9, ZTE has disclosed the information terminals. It is reported that ZTE end 2009 sales of 13.071 billion yuan, up 34.86 percent. According to foreign media reports, ZTE its 2010 market demand for mobile phones and data cards will maintain strong momentum, while the TD-SCDMA mobile phone users will grow five-fold.

the domestic market, with a good start in 3G market, ZTE's end-products to achieve a steady growth throughout the year; ZTE for mobile terminal market, said Xiong, vice president, in 2009 shipments of its wireless terminals volume of more than 60 million. Among them, the demand from the domestic market makes the domestic market shipments increased 200%, while the data card ZTE business growth in 2009 and more than 400%.

international markets, ZTE end products constantly in important national and mainstream breakthrough operators, global distribution more balanced. Tianyu Marketing Manager Di Yuan words point out the crucial breakthrough ZTE, he said: "The manufacturing cost and selling price is the killer of domestic manufacturers, the fact that domestic brands are also low price with the distance between them and the foreign brands." < / p>

a long time, whether domestic or overseas market, domestic brands have been subject to foreign brands. The ZTE ranked forward, no doubt enhance the local manufacturers to compete with overseas firms confidence.

two-pronged approach, follow the main trend of smart card

ZTE's market position and rapid increase in the 2G and 3G markets at the same time force, and achieved impressive results; in the field of smart phones , with the price advantage and technology accumulation, and adhere to manufacturers custom route, make ZTE smartphones in the field in a similar walk in front of businesses. According to iSuppli's research, ZTE to 36.5 million phones shipped in 2009 to become China's largest mobile phone company.

result of China's 3G operators to customize the start and increase the amount of the mobile phone market, ZTE wireless terminal 2009, domestic shipments of nearly 20 million, "was nearly 200% growth." Xiong Hui said, "such as TD-SCDMA handsets, ZTE is the absolute first, TD 2009, more than three million shipments. in the European market have great breakthroughs in all the major operators have the scale of entry, has been gradually become the main supplier of the European market. "

ZTE 2G mobile phone sales are also increasing rapidly. "2G mobile phone sales in 2009 increased by about 20%, for example in Europe, E760 mobile phone sales to a single paragraph more than 1.5 million." Xionghui Jiang stressed that "the general concept is that in Europe it is difficult to sell 2G phones , while the E760's success, just as long as the products meet market demand note, the Chinese mobile phone operators did not have to achieve commercial success. "

ZTE's rise, to improve the quality of their products is a solid foundation. ZTE advantage in low-end mobile phone market, has been proven; even in the field of smart phones, has also been a great breakthrough. ZTE the mainstream of current smart phone operating system will support, from Linux to Windows, as well as Android and OMS, etc., have the appropriate product. It is reported that in 2009, ZTE and Portugal Telecom's TMN co-operation, the two sides co-branded Bluebelt phone for some time to become the fastest selling smartphone. 2010, ZTE smart phone is able to achieve the highest growth of 500%.

insist on operators to take the main line of custom operators, but also ZTE's end-product market is an important factor in growth. Together with operators, one can obtain more information and resources, it also makes the product on the market reaction is more sensitive, more in line with market needs. Xiong said that ZTE selected mode of entry, and it is in driving the development of "tailor" it in a few years there will be no big changes.

high growth is very healthy, ZTE transformation with a bright future

ZTE value market share in the same time, more concerned about the health business. At present, ZTE's handset shipments are in the world's fifth position, but Xiong think the most important positions are not important is whether a business can continue to achieve "high growth, very healthy and the future."

ZTE's development strategy quite clear, first of all, insist on the main line operators to customize. Xionghui Jiang stressed that ZTE's handset business, at this stage will continue to be the main operator customization, "in particular, 3G mobile phone, or in the business and focus on software, we need the right opportunity to promote the mobile phone business, especially intelligent mobile business development. "

ZTE TD terminal in order to maintain the leading share position, ZTE put a great effort to expand their development and production. Recently, ZTE said it has successfully completed TD-SCDMA terminal product development environment and scale capacity building projects, is currently awaiting NDRC project acceptance; on other terminal operations in mobile television, the statement said ZTE , has completed the majority of the world market, research and development and on-site television standard FBI has begun a large-scale commercial global market; in the smart phone field, ZTE said it has launched EVDO high-pass platform for smart phones, and to achieve the overseas market and China Telecom delivery.

the same time, ZTE to expand in the new business is also in the forefront. March, ZTE global conference held in cooperation with the mobile Internet, with Sohu, Sina, and Fenghuang Wang intent signed such an agreement, will work together to send power mobile Internet and other emerging markets.

ZTE with the outstanding results over the past 5 years, proved its focus on growth and sustainable development path is correct. Domestic mobile phone companies continue to triumph in the burgeoning trend, the prospects for ZTE in the future to look forward to.

> Related: Shi ZTE entered the New Deal era: to prove safety overseas this year, said ZTE would be better than last year's export growth has denied contact with ZTE India Palm enrollment ratio of local staff of Chinese employees to 3%