Dangdang transition line in China Wal-Mart department store mall Yuzuo

recently, after a two-week test, formally launched Dangdang new home, new home to give the department greater weight category, highlights from the online bookstore Dangdang transition to the new department store mall positioning. During the test, the user clicks on the new version Dangdang home than double the previous versions.

Yuzuo online Wal-Mart in China

for the revision, co-president Yu Yu Dangdang said Dangdang began on the home page last year to redesign, and home in half of the space for the department stores, this revision is to further the book categories as in the past no longer eye-catching, but only as many items in a category in the original books in the top left corner exclusively green "chunks\replacing books, digital phone, computer, Beauty, mother and child, home, appliances, women, men, shoes and bags, jewelry, and more than 10 merchandise categories. Meanwhile, the new home will be completely separate from the left side and right side, left side of commodity categories may change according to user needs flexibility to adjust.

responsible for the revision Dangdang site planning and design manager Deng Yifei introduced in the future Dangdang bestsellers content and method will be further optimized, in addition to single-items list, and will gradually establish a portfolio, from the more more latitude to enrich and optimize Dangdang Stores list. In addition, the single product page, all merchandise categories and shopping Museum Home of the revision process optimization is also planned in order to facilitate user operations.

Some analysts believe that the revised Dangdang This time from the online bookstore with online shopping to the comprehensive transformation of the overall strategy of the same strain, highlighting to the broader Dangdang, the larger the retail market development strategic intent.

Department Store will become the future focus on e-commerce goals

Why would shift the sale of department store book business? Ms. Yu with their own experience the answer to a reporter. "I lived abroad for 11 years, so many good Chinese-made consumer goods, we have enjoyed in the United States, did not enjoy at home. Why? Because of high rate of increase of our department stores. So, in the past 3 years We wildly enrich department stores, department stores, department stores! Dangdang done online in China Wal-Mart. "Ms. Yu says.

"Chinese e-commerce the next 10 years, the future of the field in the department store." Dangdang general merchandise vice president Chiang said, "The current strategy is to Dangdang and suppliers enter into long-term cooperation agreement change the traditional store channels to suppliers to enter the practice of shop fees, compressed out unnecessary costs, while the country with the largest B2C channels Dangdang size business, suppliers willing to supply the lowest price to Dangdang. Thus, Dangdang can not only guarantee the price lower than the traditional channels, but also the lowest of all the online mall. "

relevant statistics show that China's online shopping population has reached 120 million. Doubtful from a few years ago, to today's blossom everywhere, online shopping has become increasingly integrated into the mainstream of the consumer economy, people's consumption patterns thus, subtle changes in lifestyle also occur. With online shopping department store retailing in the continuous infiltration, and other shopping sites Dangdang constant force, and department store retailing is changing the rules of the game, in the process, those amendments and re-defined the rules of the game's net purchase platform Retail is becoming a real hero.

online shopping into the sub-competitive era

Today, online shopping and people's lives are becoming increasingly close, especially the promotion of triple play will prompt more consumers shopping online convenient. In addition, the data shows, from our online shopping market, at present, only the whole of its total retail sales of 1% -2%, in South Korea this percentage was 10%, about 4% in the United States, compared to China's online shopping market prospect indeed.

but one from Dangdang data show that in 2009 the turnover of Dangdang 80% of the share is still books; only 20% of department store sales business from Dangdang president Li Guoqing 2010, set department stores accounted for 50% of the target far from over.

buy clothes, shoes, hats, trinkets to Taobao; buy home appliances, digital products to Jingdong; books to Dangdang ... ... for the Dangdang revision, some consumers do not "cold." "Dangdang has been used to a certain pattern, I will not Dangdang other than to buy something in addition to the book." Consumer Wang Lei said.

winning line of network vice president, Zhou Wen said that in tough situations, including e-commerce sites such as Dangdang the strategic plan is in full swing.

"Dangdang 2009 new registered users there are only 10 million, it can not fully meet the needs of many of these consumers. So Dangdang from the publications area to expand to department stores and more The new generation of consumers except to satisfy a variety of consumer demand outside books. "Zhou Wen said," the book sold a lot of Dangdang, but there is excellent in, it can not make good money. In the absence of barriers and separated internet world needs a 'bloody' in the process, will be realized only under the subdivision pattern of coexistence. " Chinese Commercial News reporter Xu Nan / Zhang Bin text / tab

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