Sina Technology News on April 19 morning message from Taobao and Hunan Satellite TV, joy, set up jointly launched Taobao Arts Inc. spike shopping television program "The more fun the more Amoy\resources together for the first time to explore the depth of online shopping combined with the television media, new business models.
"the more fun the more Amoy" first show yesterday evening in the Hunan Satellite TV prime-time broadcast. The program planning team for the popular program "The more fun the more policy" and "every day" gold producer Zhang Yibei and headed over Wang Han Hunan Satellite TV. Both happy Taobao Han Wang, vice president of identity is also the program's host.
The show runs through the shopping network, the network platform for interactive TV, compared with Taobao's website happy "Hi Amoy" (www.hitao.com). Data show that the positioning of Amoy hey fashion shopping, specifically for the sale of young, fashion, fashion business set up, the site has a lot of stars and artists love to sell clothes resources.
first phase of the program not only invited the senior seller Amoy hey baby show, packaging dressed guests and hosts, the network will "spike" into programs. According to introduction, commodities spike links 60 of the audience in the Hi Amoy Network Home tickets through the spike generation, spike to tickets to the site will be directly involved in the commodity spike, television viewers and users may also export under the program broadcast live The spike time through the network to participate in commodity spike.
this was also the first online shopping + television resource integration attempt, but also is the first broadcast TV and interactive entertainment network spike shopping variety show. Happy Taobao under planning, it hopes to open up the network and TV platform terminals, combined with the television media to create a new e-commerce business model.
in Baidu, "the more fun the more Amoy" stickers it had already been aroused in the discussion. Some Internet users believe that "television spike" form is very interesting, sorry to not spike to the goods, but also reflects the users did not see the specific spike understand the rules, and that the program content, "a bit boring."
with the industry that, while Taobao and Hunan Satellite TV have their own power resources, but how to online shopping and TV platform nature together is not easy, but also through many different forms of exploration, and more Amoy more happy if the road show spike is to allow users to buy the market remains to be tested. (Tracy)
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