4, iPad listing world into madness. However, Apple is clearly not content to take it all in the brain iPad, a few days later, Apple also introduced a new vocabulary: iAd! Apple is always creating new buzzwords, and each created a new popular vocabulary, which means Apple has a golden egg.
"iAd" What kind of golden eggs? Analysts are given the answer is: iAd greater than the iPad, it's like iTunes monopoly in the music industry, like, iAd as a mobile advertising platform, is a revolutionary product, it is estimated that, iAd platform for Apple's annual 2.5 billion to bring the marginal revenue.
Apple fell in love with mobile ads
Google want to use A ndroid than Apple's iPhone, Google and Apple are targeting the most important source of income --- online advertising campaign was launched. April 8, Apple released its mobile advertising platform, "iAd\
iAd advertising platform design is extremely clever, it will be embedded in the application, click on the ads, the program will not quit, only to pop up new advertising screen. It also supports video advertising and interactive advertising and other means for the advertising offers great space for expression. Jobs said Apple has been looking for product placement in the application of the method, it requires not only the quantity, but also quality. Jobs hope iA d advertising and mobile phone users can create "interactive\
Clearly, iAd not just for the iPhone was born, and also supports the iPad and iPodT ouch, will catch all of its mobile devices, which fully exposed the Apple in the mobile advertising market ambitions.
iAd launch, or to open another mobile advertising field. Apple's iA d and G oogle, AdMob online advertising giants such as the biggest difference is the iA d platform advertising embedded in the application (think about how much running in the iPhone, third-party software it small), the latter two are more emphasis on the provision of advertising on mobile web pages.
annual revenues, or nearly 5 billion U.S. dollars
according to Apple's plans, in charge of advertising sales and operations, it will get the advertising revenue into four components. Consumers currently use iPhone, iPad and iPodTouch total volume of 100 million units (of which only the iPhone's stock to more than 50 million units), Jobs said the iPhone and iPodTouch users if the daily average time of 30 minutes, then iA d ads every day to reach 10 billion. This is indeed an enormously attractive to advertisers.
U.S. market research company B roadpointAm Tech analyst Brian? Marshall said: "wait until after the commencement of this model completely, iA d platform, Apple will bring an annual 2.5 billion in marginal revenue, and make Apple's earnings per share increase of 1 U.S. dollar. "Marshall said, according to the most optimistic estimates, give the audience every 1,000 ad revenue Apple has brought 32 U.S. dollars, iAd business annual revenues will reach 4.67 billion U.S. dollars.
the money Apple is full of King's business and allows the traditional media worried. Traditional media to advertising agencies to Apple, which means the loss of four into advertising revenue. Even worse, advertisers advertising platform in iAd more ads, less bound to traditional media investments.
's observation
electronic paper books: integrator-take-all game
Apple's initiative, the book on electric paper industry has had a tremendous impact. In the Chinese market, electronic paper books now started taking a variety of factions, wanted to take-all content, hardware, software integrator.
domestic electrical technology paper books Hanwang a brother, is to hardware-oriented to integrate the content resources, each sold in Hanwang electronic reader, have built a lot of classic books and multiple copies of newspapers and magazines. In terms of resources, are more with the Press and the online platform for cooperation to achieve. Classic books with built-in solution stacks, to ensure new book by co-publishers, popular works of supply, and through cooperation with the Reading site on the Internet novel to meet the needs of readers. Hanwang a major initiative this year is to increase and the Press, newspapers, networks of digital content, and putting them online bookstores Hanwang sales, income from the Kingship and content providers into. "With enough rich content, hardware in the future can be used just like a completely free." Hanwang Technology Resource Operations, said General Manager Chen Shaoqiang.
previous February, a grand suddenly announced his e-book strategy. And Kingship, "hardware-based, software supplement" the impression the contrary, the biggest grand capital, is its massive content and reader resources --- Shanda will launch a "cloud in the library" to provide Shanda Literature's five original Literary site content words total 50 billion; The hardware will use a named "Kam book" The self-developed products, while providing an open standard that allows other hardware vendors. In addition, the Shanghai Century Publishing Group will unveil a "Ci Hai" reader to rely on natural behind is the largest publishing group on the solid content resources.
the book market, Amazon has already established the "iPod + iTunes" mode. Hardware sales model in this is not even the most important, its electronic reading more diversified income, also adjusted income into improving relations with the publishers, and opened the kindle, allow third parties to develop applications that integrate more resources Qitu . Electric paper book market, a integrator takes all game is being played.
reporter Gao Lingyun
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